THE STORY
SO FAR…

It all began with the fusion of two passionate Italians. Frankie Dettori the acclaimed jockey synonymous within the world of horse racing and the culinary genius Chef Francesco Mazzei…

THE FIRST STEP

In 2023 a proposal was offered by Royal Ascot for a restaurant space within the Royal Enclosure and a tiny kitchen.

Not being one to miss a fantastic opportunity – and with a slightly mad team, we put these two crazy Italians together, both with a passion one for food, the other for cooking.

We needed a name – and Frankie having won 7 races in one day lead to the creation of Numero7.

The decision was to create a relaxed dining experience with the elegance of Royal Ascot and with a feeling of Southern Italy, an informal setting with a generous and delicious menu.

Numero7 has held centre stage at Royal Ascot within the Royal enclosure, for its 2nd year and delighted to be awarded with the title of most visited restaurant over the last two years.

THE PARADE RING

H Culinary Talent offers a complete solution

• World-class management, with attention to detail in front and behind the scenes.
• Providing the concept, curating the menu
• Supplying the full kitchen staff, ensuring a seamless and high-quality experience.

Our experience and approach integrate effortlessly into working with your team and event. Offering a sophisticated and tailored alternative to traditional pop-ups, embodying the quality of a permanent establishment.

“A sophisticated and tailored alternative to a traditional pop-up restaurant”

Numero7 has welcomed guests for over 3 years, which reinforced its remarkable success and status as a serious establishment that transcends the typical pop-up restaurant.

• A tried and trusted format
• A bespoke menu to suit each individual racecourse – simple Italian quality food
• A full kitchen brigade except KP’s
• Interior design of the restaurant
• Ability to cater for covers from 100-400 per day across set time periods
• Appropriate image and relaxed feel for the environment
• Endorsed quality, consistency and value for money
• Top quality ingredients sourced directly from our chefs to suppliers.

Numero7 has welcomed guests for over 3 years, which reinforced its remarkable success and status as a serious establishment that transcends the typical pop-up restaurant.

• A tried and trusted format
• A bespoke menu to suit each individual racecourse – simple Italian quality food
• A full kitchen brigade except KP’s
• Interior design of the restaurant
• Ability to cater for covers from 100-400 per day across set time periods
• Appropriate image and relaxed feel for the environment
• Endorsed quality, consistency and value for money
• Top quality ingredients sourced directly from our chefs to suppliers.

THE FORM

Involvement required from our partner

• The venue
• The restaurant with full table and chair settings to our specification
• Crockery & cutlery and table linen
• Glassware
• Kitchen with full equipment
• Front of house staff & KP’s
• Menus and venue signage
• Reservations platform
• Marketing promotion advertising strategy
• Tills & Wi-Fi printers
• Credit card facilities
• Accounting
• Restaurant manager & hostess area
• Bar area & glass storage
• Linen storage/cutlery storage
• Provisions for bad weather if the restaurant is open to the elements

THE WINNING POST

What your guest will expect

• New restaurant concept designed specifically for The Jockey Club racecourses
• Endorsed by Frankie Dettori
• Bespoke Italian menu designed by world renowned Italian chef Francesco Mazzei
• Traditional Italian food using quality ingredients
• Informal dining surrounds within a relaxed atmosphere and taste of Italy
• Walk in or prebook online availability over 3 sittings
• Authenticity being associated with world’s greatest jockey and world-renowned Italian chef
• Accessibility to a known brand